Air Malta has carried 34.6% more passengers this February compared to last year, a record increase during the traditionally weakest month of the year. The Maltese airline carried a total of 26,000 more passengers than February 2017. Between November of last year to February this year, the airline reported a strong growth of 24%, making this winter season one of the most successful ever.
Commenting on the latest results, P. Sies, Air Malta’'s Chief Commercial Officer said, "This is excellent news for Air Malta. Although we had an excellent performance with regards to advanced bookings for the month of February, we were positively surprised that the same momentum was also retained during the month. In line with our strategy we have increased frequency on main routes and re-introduced Frankfurt.
"We worked hard to fill up the additional capacity we offered to the market. Our new strategy, which included the launch of the hand luggage only fare Go-Light which was announced last September, proved to be very popular amongst our guests, who are now realising that nowadays, in many cases, Air Malta offers the best fares. We are working hard to maintain this momentum in the coming months. Looking forward the preliminary results for March are looking very promising."
In the last six months Air Malta launched a total of 13 new routes including three intra-European services. The airline managed to improve its aircraft utilisation significantly and is also working hard to ensure that its aircraft fly more hours with up to 12 hours in winter and 14 hours in summer, spreading the cost over more routes and increasing its revenues. (Source: independent.com.mt, 2-Mar-2018)